A New Landmark in Loris

Banana Jack’s sign - a new landmark in Loris!
… as WLSC Radio in Loris to erect Theatre-Style Marquee Sign

PHOTO OPP: Friday, January 11, 2008 – 8:30-9:45 AM installation happens with a crane and a bucket truck.

Location: 4164 Main Street, Loris, corner of Main Street & Broad Street (SC 9 & US 701).

EVENT: The look of downtown Loris will be changing thanks to the efforts of Banana Jack Murphy, the new owner of AM 1240 WLSC. On Friday morning (January 11, 2008), the unveiling of a new theatre-style marquee will take place at the new WLSC studios located at 4164 Main Street in Loris. Murphy says, "We're located at the busiest intersection in town, so why not take advantage of the location." The station is located at the corner of Main Street and Broad Street (SC 9 & US 701).

DETAILS: The sign will feature the station's call letters and frequency in 18" neon channel letters at the top and a white message board in the center. Murphy says, "There will be no doubt in anyone's mind after this sign is erected that there's a new radio station on the corner." In addition to promoting station activities on the marquee, WLSC will also promote community events such as The Loris Bog-Off. Murphy adds, "The inspiration to include a theatre style marquee came from a recent family visit to Mt. Airy, NC." Banana Jack, a big fan of The Andy Griffith Show, saw where he could bring a little bit of Mayberry back to Horry County. "I took one look at that cinema marquee sign in downtown Mt. Airy and I envisioned what a similar sign would look like in downtown Loris. I just couldn't stop thinking about it. Loris reminds me of Mayberry anyway, with a small town charm, so we just had to do it." Murphy adds, "I can't wait to see what it looks like at night. We're going to prove to everyone in the world that Loris does not roll up the sidewalks at night." The retro sign was created by Neon Works in Myrtle Beach, that company's team will start erecting the sign around 8:30 AM. The new sign even inspired the design of WLSC’s new web site, www.wlscradio.com . “We looked at a lot of radio stations’ sites and they all seemed so busy. Once the marquee became a reality for WLSC, Jack and I both knew what the site had to look like,” explains Barb Krumm. The station can be heard worldwide as it streams from the new website being launched simultaneously.

PURCHASE: Banana Jack Murphy, who has been on the air in this area since 1989, formed a new company in July of 2007 with his wife Barb Krumm. Banana Jack Murphy Productions LLC, signed a letter of intent to purchase WLSC on October 3, 2007. The FCC approved the sale of the station in mid November 2007 and Banana Jack Murphy Production LLC took over the day-to-day operations of WLSC on November 30, 2007.

ON AIR: WLSC started broadcasting from the new studios on December 27, 2007. The first announcer on the air was Murphy and Krumm's three year old son, Tristan, who simply uttered, "WLSC radio!"

PROGRAMMING: WLSC is the epitome of hometown radio. Country music can be heard during the day and Southern Gospel is broadcast from 6:00 until 9:00 during the evenings. WLSC recently started broadcasting 5 hours of bluegrass on Saturday afternoons and plans are underway to expand on that. A new show, Bluegrass on the Corner is in the works. This program will feature live bluegrass music played by local and regional acts. This show will be broadcast on AM 1240 WLSC and on the station's website, www.wlscradio.com.


For more information or interview opportunities, contact Banana Jack at 843-222-4652 or Barb Krumm at 843-457-0601.