Who Listens to AM Radio?

Go ahead and ask me. It seems everyone else is these days. I constantly get asked, "Who listens to AM radio?"

That's funny. Seriously, if you'd like to know who's listening to WLSC, then come hang out at the corner of Main Street and Broad Street in downtown Loris. You'll see first-hand why curiosity killed the cat.

Here's the deal, an unsuspecting motorist pulls up to the light in front of our studios. While sitting there, they see the vintage marquee sporting our larger-than-life call letters and frequency and whatever message I've bombarded the public with that week.

Wait, it get's better. Our studios are right on the corner. You can actually see the announcer on the air. Yes, we really do have live human beings behind our microphone. Now, all we have to do is smile and wave and watch the motorist reach for their radio dial and then they tune in to 1240 AM. In a perfect world, the light should change, the car behind them honks and they drive away unable to tune us out, at least until they get down the road.

I see it happen over and over and over again everyday. So come on by and give us a try. At WLSC, we get to enjoy our 15 seconds of fame everytime the light changes.

So who listens to AM radio? You do.

Stay Tuned!