The Bargain Barn Gets A Facelift

The Bargain Barn has been a major part of the programming on WLSC for many years. The show used to air weekday mornings from 8:00 - 10:00. Periodically, the popular show would be broadcast on Saturday mornings too.

Somewhere along the way, The Bargain Barn lost its identity. For years, listeners called and basically broadcast their free classfied ads on the air. Once there was lively banter between the hosts of the show and the listeners. It was interactive radio at its best.

Just up the road from WLSC, another well run radio station has a similar program. They do it about as well as I've ever heard. Their program also aired at the same time as The Bargain Barn. It didn't take me long to realize that we'd need to revamp The Bargain Barn as soon as I took over the day to day operations of the radio station.

My first move was changing the time that The Bargain Barn aired. We moved the show to afternoons. The program started airing at 4:00 PM and continued until 6:00 PM Monday through Friday. I even brought in a new host for the show.

Just as the host of the show decided to pursue new opportunities, I had decided to make another round of changes to The Bargain Barn.

I can tell you that it was not my plan to step in as host of the show, but it worked out that way and I couldn't be happier.

Over the holidays, I had time to think about repositioning The Bargain Barn. I had this concept in the back of mind for quite some time, but until I started putting things down on paper, I wasn't making any progress.

BOOM! It hit me. The Bargain Barn wasn't just going to get a facelift. We were going to completely change the program and the way our radio station does business.

In a nutshell, we're establishing business relationships with new clients, that have never advertised on our radio station.....Never. Because of this unique concept, we can now offer goods and services to listeners of The Bargain Barn at savings of 40-60% retail prices.

Dining, entertainment, travel and services like automotive and home improvement are just a few of the categories where listeners can save Big Bucks.

The Bargain Barn Radio Network debuts on March 4, 2009. Listeners and interested advertisers are invited to visit www.bargainbarnradio.com for more details.


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