Who Listens to AM Radio?

Go ahead and ask me. It seems everyone else is these days. I constantly get asked, "Who listens to AM radio?"

That's funny. Seriously, if you'd like to know who's listening to WLSC, then come hang out at the corner of Main Street and Broad Street in downtown Loris. You'll see first-hand why curiosity killed the cat.

Here's the deal, an unsuspecting motorist pulls up to the light in front of our studios. While sitting there, they see the vintage marquee sporting our larger-than-life call letters and frequency and whatever message I've bombarded the public with that week.

Wait, it get's better. Our studios are right on the corner. You can actually see the announcer on the air. Yes, we really do have live human beings behind our microphone. Now, all we have to do is smile and wave and watch the motorist reach for their radio dial and then they tune in to 1240 AM. In a perfect world, the light should change, the car behind them honks and they drive away unable to tune us out, at least until they get down the road.

I see it happen over and over and over again everyday. So come on by and give us a try. At WLSC, we get to enjoy our 15 seconds of fame everytime the light changes.

So who listens to AM radio? You do.

Stay Tuned!

Grand Opening Kicks Off 50th Anniversary Celebration

I didn't get a lot of sleep this week preparing for the Grand Opening celebration of our the WLSC studios. There was plenty to do in preperation for the event like painting, cleaning, hanging photos and making sure the invitations were mailed and sending out press releases to the media and.....I think you get the idea.

Folks started arriving before 9 AM and they kept coming through the afternoon. The Morris Brothers kicked off Bluegrass on the Corner and entertained our standing room only crowd with two hours of good ol' bluegrass music. Wow!

We aired the event on WLSC and even on our website, WLSCRadio.com. It was HUGE! Speaking of huge, Dolly joined us while we had lunch and posed for photos and entertained the crowd with a couple of songs. It was HUGE!

After lunch, Promiseland, a Southern Gospel group from Wilimington, NC entertained the audience with a full set of inspirational songs.

Considering we had rain all day, we're pleased with the turnout and the response. A couple of newspapers stopped by and a reporter from WPDE-TV 15. Man, I love it when the media talks about what we're doing. I have a feeling they're going to be doing a whole lot of talking about us because we've got BIG plans for America's Biggest Little Station. After all WLSC is celebrating 50 years of service to the Carolinas!

Stay Tuned!

Banana Jack Will Appear on Carolina People on Tuesday, April 1st

I thought it was my job to help promote Carolina People, but Greg Everett and Shari Harms extended an invitation for me to appear on the popular daily television show and I just couldn't say "No".

Greg Everett may host the program, but it's Shari who goes above and beyond the call of duty to make sure Greg is loaded for bear when the tape starts rolling.

Anyway, I will be Greg Everett's guest on Tuesday, April 1st. We'll be talking about WLSC's 50 year history and my 25 years in boradcasting. We'll even highlight some of the events taking place at our Grand Opening celebration at the WLSC studios on Saturday, April 5th.

Carolina People airs weekday mornings at 7:00 on WFXB-Fox TV (Cable Channel 7). You can also watch past interviews from 2007 to the present by visiting www.carolinapeople.com.

Thanks Greg and Shari.

Stay Tuned!

WLSC featured on the Front Page of The Loris Times

Grab one quick. The March 20 - 26 edition of The Loris Times features a story about WLSC.

Gretta Burroughs, a free-lance reporter with The Loris Times interviewed me a few weeks ago and honestly, I had forgotten all about the interview until I received my copy of the paper in the mail.

Hey man, it was another front page, above-the-fold momentous occasion. You can't buy advertising like that. WOW!

Thanks to Gretta Burroughs and everyone at The Loris Times for sharing WLSC with your readers.

Stay Tuned!

WLSC Grand Opening Scheduled for April 5th

How does a radio station which has been on the air for 50 years celebrate a Grand Opening? You just do it. It's that simple.

Saturday, April 5, 2008 is a day that we hope folks will be talking about for a long time. Our Grand Opening celebration will take place on the same day that The Loris Chamber of Commerce sponsors an old-fashioned Sidewalk Sale. Does anyone remember when small town used to do this? Man, I used to get a kick when my mom would take me to town and there would be stuff on the street. Cool!

Anyway, The City of Loris is closing Main Street from 9:00 AM until 5:00 PM. All the merchants on Main Street will be bringing merchandise out on the sidewalk. It's going to be a day that brings a lot folks to the downtown area and we're going to capitalize on it. We're basically opening up the doors so folks can get an upclose look at how radio is made fresh daily from the cornwer of Main Street and Broad Street.

The Chamber of Commerce will swinging by for a ribbon-cutting ceremony. (Yeah!, another photo-op...Hooray!) We're even going to serve up some delicious chicken bog around lunch time. (Heck, chicken bog made Loris famous, so it can't hurt us. Right?) We're also going to have a bluegrass band join us for the day.

WLSC will be kicking off a new live radio show called Bluegrass on the Corner. Our first broadcast will feature The Morris Brothers. Bluegrass on the Corner will debut at 10:00 am and will continue until Noon. We're going to be doing a lot of live bluegrass from downtown Loris. Bluegrass on the Corner has the potential to become one of the most talked about radio shows in the Carolinas. (Hey, I'm a dreamer...)

Throughout the day, we'll also entertain the masses with a Dolly Parton impersonator and Granny Clampett from Dino's TV Variety Show, a live show which tuly is one of the undiscovered gems of nightly entertainment along the Grand Strand. (Dino's TV Variety Show can be seen at The Tara Theatre in Litchfield Beach. Visit www.dinostvvarietyshow.com for more informoation.)

During our Grand Opening, we'll also have plenty of refreshments, giveaways and prizes. As we get closer to the celebration, I'm certain that we'll be adding to the fun. So, make plans to join us and all the good folks here in Loris on Saturday, April 5th as WLSC celebrates 50 years of service to the Carolinas.

Stay Tuned!

Carolina People & GE Media Secures Naming Rights at WLSC

Since January 1st, at the top of every hour, WLSC has been promoting the television show, Carolina People hosted by Greg Everett. Greg and I started talking about this before I even took over the day to day operations of WLSC, so to finalize the deal is really exciting. We're honored to have GE Media on board.

Greg Everett, who I consider a close personal friend, has worked closely with me on several projects over the last decade and I'm thrilled to have him involved with what we're doing at WLSC radio. We initially did this deal on a handshake and finally got around to finalizing the contract this week.

Now, without getting into all the boring legal and monetary details, just pay close attention to the Legal IDs which air around the top of every hour.

Greg and his company, GE Media, saw the real value in acquiring naming rights to our new studios. In addition to promotional announcements at the top of every hour, Carolina People has also acquired ad space on our vintage style marquee located at the corner of Main Street and Broad Street in downtown Loris. WLSC will also be promoting other GE Media ventures in the not so distant future.


If you're interested in watching Carolina People you can catch the popular program on WFXB - FOX TV (Channel 43) at 7:00 AM every Monday through Friday. The show is archived online, from the 2007 season to the present. The website is www.carolinapeople.com.

Quit Please, We're Broadcasting

Man, what have I done? No more sleeping past 6:00 AM. I have returned to morning radio. My first morning back (January 28) was not what I had anticipated. How could it be that I couldn't think of witty things to say. My timing was off. I actually felt like I was working. Man, I was rusty.

By the end of the week, I was getting back in the groove, but gone are the days of just concentrating on a radio show. As station owner and on-air personality and account executive and janitor, I find that there's always something going on. I don't think I've seen the top of my desk in three weeks. What is the deal with all this paperwork.

Just as soon as I think I'm making a little progress....screech! Put on the brakes, there's another speedbump!

I've obviously had to learn how to delegate. I certainly can't do it all, but I'm getting more creative with my time management. (Who says men can't multi-task?)

You can catch the morning show weekdays at 6:00 AM. I usually hang around the microphone until 10:00 AM. Please be gentle with your criticism. The old kid is just plain rusty.