Wednesday, February 27, 2008

Carolina People & GE Media Secures Naming Rights at WLSC

Since January 1st, at the top of every hour, WLSC has been promoting the television show, Carolina People hosted by Greg Everett. Greg and I started talking about this before I even took over the day to day operations of WLSC, so to finalize the deal is really exciting. We're honored to have GE Media on board.

Greg Everett, who I consider a close personal friend, has worked closely with me on several projects over the last decade and I'm thrilled to have him involved with what we're doing at WLSC radio. We initially did this deal on a handshake and finally got around to finalizing the contract this week.

Now, without getting into all the boring legal and monetary details, just pay close attention to the Legal IDs which air around the top of every hour.

Greg and his company, GE Media, saw the real value in acquiring naming rights to our new studios. In addition to promotional announcements at the top of every hour, Carolina People has also acquired ad space on our vintage style marquee located at the corner of Main Street and Broad Street in downtown Loris. WLSC will also be promoting other GE Media ventures in the not so distant future.


If you're interested in watching Carolina People you can catch the popular program on WFXB - FOX TV (Channel 43) at 7:00 AM every Monday through Friday. The show is archived online, from the 2007 season to the present. The website is www.carolinapeople.com.

Monday, February 4, 2008

Quit Please, We're Broadcasting

Man, what have I done? No more sleeping past 6:00 AM. I have returned to morning radio. My first morning back (January 28) was not what I had anticipated. How could it be that I couldn't think of witty things to say. My timing was off. I actually felt like I was working. Man, I was rusty.

By the end of the week, I was getting back in the groove, but gone are the days of just concentrating on a radio show. As station owner and on-air personality and account executive and janitor, I find that there's always something going on. I don't think I've seen the top of my desk in three weeks. What is the deal with all this paperwork.

Just as soon as I think I'm making a little progress....screech! Put on the brakes, there's another speedbump!

I've obviously had to learn how to delegate. I certainly can't do it all, but I'm getting more creative with my time management. (Who says men can't multi-task?)

You can catch the morning show weekdays at 6:00 AM. I usually hang around the microphone until 10:00 AM. Please be gentle with your criticism. The old kid is just plain rusty.