Monday, February 16, 2009

The Bargain Barn Gets A Facelift

The Bargain Barn has been a major part of the programming on WLSC for many years. The show used to air weekday mornings from 8:00 - 10:00. Periodically, the popular show would be broadcast on Saturday mornings too.

Somewhere along the way, The Bargain Barn lost its identity. For years, listeners called and basically broadcast their free classfied ads on the air. Once there was lively banter between the hosts of the show and the listeners. It was interactive radio at its best.

Just up the road from WLSC, another well run radio station has a similar program. They do it about as well as I've ever heard. Their program also aired at the same time as The Bargain Barn. It didn't take me long to realize that we'd need to revamp The Bargain Barn as soon as I took over the day to day operations of the radio station.

My first move was changing the time that The Bargain Barn aired. We moved the show to afternoons. The program started airing at 4:00 PM and continued until 6:00 PM Monday through Friday. I even brought in a new host for the show.

Just as the host of the show decided to pursue new opportunities, I had decided to make another round of changes to The Bargain Barn.

I can tell you that it was not my plan to step in as host of the show, but it worked out that way and I couldn't be happier.

Over the holidays, I had time to think about repositioning The Bargain Barn. I had this concept in the back of mind for quite some time, but until I started putting things down on paper, I wasn't making any progress.

BOOM! It hit me. The Bargain Barn wasn't just going to get a facelift. We were going to completely change the program and the way our radio station does business.

In a nutshell, we're establishing business relationships with new clients, that have never advertised on our radio station.....Never. Because of this unique concept, we can now offer goods and services to listeners of The Bargain Barn at savings of 40-60% retail prices.

Dining, entertainment, travel and services like automotive and home improvement are just a few of the categories where listeners can save Big Bucks.

The Bargain Barn Radio Network debuts on March 4, 2009. Listeners and interested advertisers are invited to visit www.bargainbarnradio.com for more details.


Stay Tuned

Thursday, February 5, 2009

Getting Informed On Saturday Mornings

I think it was Aaron Tippin who sang, "There Ain't Nothin' Wrong With The Radio". If you tune in to WLSC on any given Saturday, you're going to hear something new. We've just made a few changes to our lineup. Your radio is working properly.

Let's Talk Nutrition, which airs at 9:00 AM is a brand new program on WLSC's Saturday morning lineup. The program is hosted by Dr. Michael Garko, Ph.D. Let's Talk Nutrition originates in Tampa, Florida and focuses on health and nutrition experts with extensive knowledge of complementary, alternative, and traditional medicine.

Since December, listeners to WLSC have enjoyed the informative program, Horry County Community Calendar. The public affairs program produced and hosted by Herb Malsman airs every Saturday morning at 10:00. Malsman hosted a similar program in New York City. Horry County Community Calendar features interviews with area newsmakers and celebrities and spotlights upcoming events of interest to residents of Horry County.

Immediately following Horry County Community Calendar is the new legal advice program, Ask Jim Law. This 30 minute program focuses on legal issues that are making local and national headlines. The show is produced locally and is hosted by Myrtle Beach attorney, Jim Irvin Jr.

American Country Countdown, hosted by Kix Brooks which used to air on Saturday mornings from 6:00 AM - 10:00 AM can now be hard on Saturday evenings from 7:00 PM - 11:00 PM.